Let's roll the clock back about a year and see what Mark Zuckerberg, the founder of Facebook had to say about another policy change:
In reality, we wouldn't share your information in a way you wouldn't want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment.Millions of users would argue that, today, Facebook is doing just that. Breaking our trust and sharing our information in a way we wouldn't want.
The point of Zuckerberg's post is that Facebook can't control what your friends do with your information.
That is very true.
If I share a picture with my friends (taken at say, a drunken St. Patrick's Day party), Facebook can't stop one of my friends from grabbing that picture and emailing to my boss.
But if I then choose to remove that friend from the people who can see my posts, Facebook should not show my new pictures to that person. Even if a mutual friend "likes" it.
Everyone in the online world is only two degrees away. Mix in the regular users and you're probably still less than four degrees. I know the difference between trusted friends and mortal enemies, but Facebook doesn't.
But that's not why I'm leaving Facebook.
I don't care about privacy. But the value offered by Facebook when we signed up was that they would allow us to easily post messages and pictures to a restricted group of friends.
That is no longer true. One of your friends clicking a "like" button, even if it's not on Facebook, could transmit a post or picture to the entire internet.
That person has no reasonable expectation that her action would have that consequence.
And you didn't take any action at all.
So that's just sneaky, sleazy, wrong, and evil.
Facebook has destroyed their value proposition. If I want everything public, I'll just post to Twitter and FourSquare.
But even that's not I'm leaving Facebook.
It's because they keep changing the rules.
Or to put it more bluntly, they lie about what they intend to do with the information I share with them.
The value in the company lies in this information, and we need to stop rewarding them for bad behavior.
And the only way to stop feeding them information is to leave the system.
So here's what's going to happen.
- When I chose to not to share my likes and interests with the entire world, Facebook deleted them from my profile.
- I now log out every time I use Facebook so that other sites can't engage the Engine of Evil.
- I'm confirming that all my photos are posted to other photo sharing sites.
- I'm making sure all my contacts in my other services are up-to-date
- In a couple weeks, I'll replace all the information in my profile with bogus data.
- A few weeks later, I'll delete (not "deactivate") my account. That way even if Facebook "preserves" by information, it will not be useful.
Technorati Tags: Facebook, Twitter, TOS, Terms+of+Service