Unfortunately, most of the programs I watch do a very bad job of generating revenue from me.
The major studios still put out a few shows I like, but here's a typical day:
|Minnesota Public Radio (FM and streamed)||Sponsorship messages||hear sponsors, contribute|
|Morning Joe (MSNBC Podcast)||none||FAIL|
|Morning Drive Time:|
|Usually a TWiT Audio Podcast (This Week in Tech, This Week in Google, etc.)||"live read" style ads||listen to ads|
|Loaded (cnet)||none (sometimes promotes another cnet property)||FAIL|
|Usually followed by a game-industry related podcast or video (wow.com, Blizzard, G4TV, or cnet)||some ads. some sponsorships.||mostly fail|
|Buzz Out Loud (cnet)||Often without an ad. Even when there is an ad, it usually misses the demo.||mostly fail|
|Evening Work: Music time!|
|MP3s or Radio Paradise stream.||occasional membership request||buy CDs and tracks. Buy CDs using RP's Amazon link.|
|Episodic TV (Hulu, Web, recorded over-the-air, ripped DVDs)||Only when watching Hulu (my last resort)||Buy the DVDs. Watch the Hulu ads.|
|Podcasts (Dozens of HD video podcasts)||TWiT and Revision3 shows have excellent ads. Most others do not. Shows like Mr. Deity solicit contributions.||watch the ads, contribute|
|ripped DVD movies||No adds||Buy the DVDs.|
|Rachel Maddow (MSNBC podcast)||Cisco mention. Sometimes an ad for another network show.||mostly fail|
As you can see, most of the online methods don't really have a direct revenue model.
When I turned off my Cable, I set up a budget to support the programs I want.
For things I watch/listen to daily, I contribute $60/year.
For weekly/occasional shows, I contribute $25/year.
I actively promote my favorite shows and bands. I attend concerts and drag friends along.
I purchase about one traditional TV series season on DVD every month. At 12-24 hours per season, that's still more than I really have time to watch.
All total, I've traded in $100/month cable subscription for about $45 in sponsorships and purchases.
If the advertising industry ever understands how to sell ads on IPT, then I can hopefully cut that in half.