It had the phone number in large black type. Good.
Company name was in 3 colors, as was the URL.
There was also an eye-catching graphic in the design.
Would have made a terrific business card.
As a window ad or billboard design it was useless:
- In the sun, the yellows used in the URL faded into the white background.
- On the road, people aren't going to remember a phone number. Feature the company name or memorable URL.
- The company name also got lost due to contrast. It was too small and the glare off the window hid all the light-colored elements.
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